Authorized Reseller of Digital & Technology Platforms

Growth markets
deserve growth
partners.

So&So Partnerships is the authorized reseller of leading global digital and technology platforms in high-growth markets — and the commercial arm of the Fast Ventures ecosystem beyond MENA. We are launching first in Pakistan, with a mandate to expand.

Our First Market

79M+

Ad-reachable users

~30%

Digital market CAGR

$409M

Measured ad market (FY24)

$718M

Projected market (FY28)

Dubai-headquartered with dedicated in-market operations, So&So sits at the intersection of two mandates: authorized reseller for leading global platforms, and in-market commercial partner for the Fast Ventures ecosystem of growth products and services.

Our Story

◊

Platform Reseller

Authorized reseller of leading global digital and technology platforms in high-growth markets — bringing the market infrastructure, commercial governance, and in-market execution that platform principals require.

◎

Fast Ventures Arm

The commercial partner for the Fast Ventures ecosystem beyond MENA — bringing Fast Ventures companies such as Lion and Platformance.IO to advertisers and brands in new growth markets.

◇

Platform-Native

Our leadership team includes former senior platform executives with direct experience of the mechanics, partner economics, and governance frameworks of the platforms we represent.

Our Group

Part of the
Fast Ventures
ecosystem.

So&So Partnerships is the commercial arm of Fast Ventures beyond MENA — one of the region's leading modern growth ecosystems with 110+ people, 6 global offices, and 180+ clients. Fast Ventures brings the financial credibility, regional infrastructure, and operator depth that market-building at scale demands.

Fast Ventures companies such as Lion and Platformance.IO are part of the growth stack we bring to new markets.

Visit Fast Ventures

FAST — Future Adaptive Specialist Teams. A technology and marketing services network built for brands that demand more. The ecosystem spans Platformance (pay-per-outcome ad delivery), Lion (AI-enabled rapid-turn creative), Calibrate (full-funnel digital advertising), Clout Scout (creator discovery across 200+ countries), Zero Degrees (digital product development), Matte (martech integration), and Fast Foundry (early-stage investing).

What We Do

Three tiers.
One operating system.

Our commercial model is built around how growth actually happens in high-potential markets — protecting and expanding the enterprise core while industrialising the long tail across all platforms and products we represent.

Pod 01

Enterprise
Key Accounts

Senior-led coverage of concentrated buying clusters — the agencies and direct advertisers that control the majority of measurable digital spend in each market.

Pod 02

Mid-Market
Growth

Enabling the second tier of agencies and digital-first brands through structured programs, repeatable playbooks, and education at scale.

Pod 03

SMB &
Long Tail

A programme-led engine for long-tail advertiser acquisition and retention — designed for volume, velocity, and systematic onboarding.

Our Structure

Built for
compliance
and scale.

A purpose-built entity structure designed for transparent, auditable fund flows and full regulatory compliance — tailored to each market's requirements.

Full Story

Holdco · Dubai, UAE

So&So Partnerships LLC-FZ

The primary contracting entity with platform principals. Acts as authorized reseller and Merchant of Record for SMB transactions. Incorporated as a UAE Free Zone entity, backed by Fast Ventures.

In-Market OpCo

Local Operating Entities

Dedicated in-market subsidiaries incorporated under local law in each operating market — handling local invoicing, statutory tax compliance, and on-the-ground operations with full regulatory adherence.

About

Built to grow
markets,
not just serve them.

So&So Partnerships was founded with a clear mandate: to be the most credible authorized reseller of leading digital and technology platforms in high-growth markets, and the commercial arm of the Fast Ventures ecosystem beyond MENA. We operate at the intersection of platform distribution and growth services — governance-first, market-building, and led by a team with direct experience at the most senior levels of the platforms we represent.

Why We Exist

The opportunity
is structural.

High-growth markets have massive digital audiences and advertising markets compounding at 30%+ annually. The gap is not demand — it is the commercial infrastructure to convert that demand into dense, diversified, and governable revenue. So&So exists to build that infrastructure: as an authorized platform reseller with the governance and compliance architecture to match, and as the growth-market arm of the Fast Ventures ecosystem.

01

Authorized Platform Reseller

So&So holds authorized reseller status for leading global digital and technology platforms. Our remit is not incremental uplift — it is building the commercial infrastructure that allows platforms to scale cleanly in complex, FX-constrained markets: new advertisers, new categories, new formats, new revenue layers.

02

Fast Ventures Backing

So&So Partnerships is backed by Fast Ventures — one of the region's leading modern growth ecosystems with 110+ people and 180+ clients, operating at the intersection of data, media, content, technology, and outcomes. Fast Ventures brings the financial credibility, regional infrastructure, and operator depth that scaling into new markets requires.

03

Former Platform Leadership

Our executive team includes former senior leaders from the platforms we represent at METAP level — individuals with direct experience of partner economics, governance frameworks, and the commercial mechanics that drive platform growth. This is not translation. It is fluency.

04

Compliant, Multi-Entity Structures

We purpose-build entity structures for each market — UAE HoldCo with local operating subsidiaries — enabling compliant cross-border fund flows, transparent FDI registration, and full regulatory adherence. Governance is a design input, not an afterthought.

Executive Leadership

Dubai-based.
Market-focused.

Our executive leadership layer combines platform-native expertise, enterprise governance discipline, and deep operating experience across MENA and South Asia.

Chief Executive Officer

Asad ur Rehman

Board-qualified transformation leader with 20 years across Unilever, WPP/GroupM and listed media. Most recently led HUM Network Ltd in Islamabad — Pakistan's only publicly listed broadcaster. Deep familiarity with governmental and policy corridors, enterprise governance, and regional operating environments.

Executive Council

Waseem Afzal

Former senior leader across agency and platform monetisation in METAP. Led major digital and platform revenue acceleration programmes across the region. Founder of Platformance, an outcomes-led adtech venture. Waseem holds his interest on behalf of Fast Ventures and brings the full depth of the Fast ecosystem to So&So.

Executive Council

Hassan Shokar

Former Head of Trading Partnerships for leading platforms at METAP level. Deep expertise in partner economics, investment governance, and scaled revenue delivery across agencies and key advertisers. Hassan leads commercial terms, revenue architecture, and contract management for So&So.

What We Do

Multiple platforms.
One commercial
operating system.

We represent leading global digital and technology platforms in high-growth markets, alongside the full Fast Ventures growth stack. Across all of them, we operate the same disciplined commercial model — three pods, one governance spine, one in-market team.

01Enterprise

Direct Impact —
Enterprise Key Accounts

In most high-growth markets, measurable enterprise digital spend is concentrated within a small number of holding-group buying controls. Our enterprise pod treats these as a buying-control cluster — not fragmented individual accounts — and manages them at the parent level with unified commercial and operating cadence.

Coverage spans CPG, FMCG, Telco, Fintech, Real Estate, and Government — across the primary agency clusters and direct brand relationships that shape the largest advertising budgets.

Joint Business Planning (JBPs) at buying-control level Quarterly Business Review (QBR) cadence Senior Client Partner coverage per vertical Portfolio-wide share-of-wallet expansion Platform-native revenue motions and branded formats Consolidated performance reporting spine

02Mid-Market

Indirect Impact —
Mid-Market & Independent Agencies

Beyond the primary buying clusters, every growth market has a layer of independent buying agencies and digital-first shops that control mid-market budgets and are disproportionately influential in categories aligned to platform strengths — DTC commerce, fashion, beauty, apps, and local services.

The creator economy is a parallel lever: we treat creator supply as a structured growth asset, building repeatable pipelines, brand-ready creator programs, and packaged creator-led performance solutions for mid-market deployment.

Agency Development Programme (Tier 2 & independents) Category playbooks and vertical clinics Creator Commerce & Performance Labs Seasonal creator sprints tied to local calendar Agency–creator matchmaking engine Creator Awards (annual IP per market)

03SMB / Growth

Induced Impact —
SMB & Long-Tail Growth

The most meaningful structural shift in any growth market's digital advertising landscape comes from the long tail — SMBs, digital natives, performance-led brands, and the categories that operate with in-house performance teams buying directly on platform.

Our SMB pod is programme-led and automation-driven: starter kits, vertical onboarding workshops, a 30-day campaign launch target, founder roundtables, and an inside-sales motion designed to compress time-to-first-spend.

Performance Starter Kits by vertical 30-day onboarding target per new advertiser SMB roadshows in key cities Founder & operator roundtables Gaming vertical: CPI playbooks & studio coverage Inside-sales desk for volume activation

Careers

Join us at
the beginning.

We are building So&So from the ground up — as a platform reseller and as the commercial arm of Fast Ventures in new growth markets. If you want to be part of something that is being designed, not inherited, this is the right moment.

We are building one of the most ambitious digital sales organisations in the region.

So&So Partnerships is the authorized reseller of leading global digital and technology platforms in high-growth markets, and the commercial arm of Fast Ventures beyond MENA. We are currently hiring for our first market — across Karachi, Lahore, and Islamabad — with a Dubai-based executive leadership team.

This is a rare opportunity: a well-capitalized, governance-first business with a genuine market-building mandate, platform-native leadership, and the backing of Fast Ventures.

Apply Now

Governance before velocity

We do things correctly — not because we have to, but because it is what builds durable businesses. Compliance is a design principle here, not an obstacle.

Platform fluency

We expect our people to understand the platforms deeply — their mechanics, their advertiser value proposition, and the creative and measurement frameworks that drive outcomes.

Market-builder mindset

We are not maintaining a market. We are building one. That requires people who can operate with ambiguity, move with urgency, and execute with discipline.

Open Roles — Pakistan (First Market)

Commercial Leadership

Pakistan · Senior

General Manager — PakistanKarachi / Lahore
Growth Lead (Pod 3)Karachi

Client Partners

Pakistan · Mid–Senior

Client Partner — CPG & Food (Pod 1)Karachi
Client Partner — Real Estate, Govt & Appliances (Pod 1)Karachi / Islamabad
Client Partner — Telco, Tech & Fintech (Pod 1)Karachi / Lahore
Client Partner — Fashion, Apparel & Home (Pod 2)Lahore
Client Partner — Retail, Commerce & DTC (Pod 2)Karachi

Client Solutions

Pakistan · All Levels

Client Solutions Manager — Enterprise (×2)Karachi
Client Solutions Manager — Mid-Market (×3)Karachi / Lahore
Client Solutions Manager — SMB (×3)Karachi / Lahore / Islamabad

Finance & Operations

Pakistan

Chief Financial Officer — PakistanKarachi
Billing DirectorKarachi
Compliance LeadKarachi
HR & Admin ManagerKarachi

Don't see your role?

We are actively building the team. If you believe you belong here, write to us directly.

Get In Touch

Contact

Let's
talk.

Whether you are an advertiser, agency, platform partner, compliance counterparty, or potential hire — we would like to hear from you.

General Enquiries & Careers

Get In Touch

Our Offices

Global headquarters.
Local presence.

Headquarters

Dubai, United Arab Emirates

So&So Partnerships LLC-FZ
UAE Free Zone · Dubai

First Market — Pakistan

Karachi & Lahore

So&So Partnerships (Pvt) Ltd
SECP Registered · Companies Act 2017

Backed By

Fast Ventures

A modern growth ecosystem operating across data, media, content, technology, and outcomes.
wearefast.io →

Growth marketsdeserve growthpartners.